Estimate Your Total Landed Price
Use this calculator to estimate your full import cost, including shipping, customs duty, import tax, and handling fees.
Tip: Enter all amounts in the same source currency. If needed, apply an exchange rate to convert totals to your local currency.
What Is Landed Price?
Landed price (often called landed cost) is the true total cost to get a product from supplier to your warehouse, shelf, or customer. It goes far beyond just the supplier invoice amount.
If you only track product cost and ignore freight, import duty, tax, and handling fees, you can easily underprice your products and hurt margins. A landed price calculator helps you make smarter sourcing and pricing decisions before placing an order.
What Costs Should You Include?
- Product cost (unit cost × quantity)
- Freight or shipping charges
- Cargo insurance
- Customs duty (tariff) based on customs value
- Import tax / VAT / GST
- Broker and customs clearance fees
- Port, terminal, and handling charges
- Any other compliance, documentation, or inland transport fees
Landed Price Formula
Customs Value = Goods Cost + Shipping + Insurance
Customs Duty = Customs Value × Duty Rate
Import Tax = (Customs Value + Customs Duty) × Tax Rate
Total Landed Price = Goods + Shipping + Insurance + Duty + Import Tax + Broker + Handling + Other Fees
Landed Price Per Unit = Total Landed Price ÷ Quantity
How to Use This Calculator
1) Enter the core purchase details
Add your unit cost and quantity first. These two values create your base goods cost.
2) Add logistics costs
Include freight and insurance. Even small shipping changes can have a major impact on per-unit profit.
3) Add duty and import tax rates
Duty and tax are percentages and can vary by HS code, product type, and destination market. Use the most accurate rate you have.
4) Include service and handling fees
Broker fees, terminal handling, and miscellaneous charges are often overlooked but directly affect margin.
5) Optional: Add planned selling price
If you enter a target selling price per unit, the calculator estimates gross profit, gross margin, and markup.
Why Landed Price Matters for Profitability
Many businesses fail to connect procurement and pricing. A product that looks cheap at the factory can become expensive after import charges. Accurate landed pricing helps you:
- Set profitable selling prices
- Compare suppliers fairly
- Forecast cash flow and inventory costs
- Avoid margin surprises after customs clearance
- Plan promotions without losing money
Common Mistakes to Avoid
- Ignoring import tax: VAT/GST can materially increase final cost.
- Using old duty rates: Trade rules and tariff schedules change.
- Excluding “small” fees: Small charges add up across shipments.
- No exchange-rate buffer: Currency shifts can erase margin.
- Not calculating per-unit landed price: You need per-unit cost for pricing decisions.
Practical Tips to Reduce Landed Cost
Consolidate shipments
Combining orders can lower freight cost per unit, especially for repeat SKUs.
Improve packaging efficiency
Reducing volume and weight lowers shipping and handling fees while protecting product quality.
Verify classification accuracy
Correct HS code classification reduces compliance risk and helps avoid overpaying duty.
Negotiate total delivered terms, not just unit price
A higher unit cost can still produce a lower landed cost if transport and duty outcomes are better.
Final Thoughts
A landed price calculator turns guessing into disciplined decision-making. Whether you're importing for ecommerce, wholesale, or retail, your margin lives in the details. Use this calculator before each purchase order so your pricing reflects reality—not just invoice price.